Have a conversation with a friend or relative. Discuss things he or she finds frustrating in his or her area/neighborhood.

a. Write down these comments.

b. Generate at least three business opportunities from this conversation.

c. Use the checklist below to evaluate each of your three business ideas as opportunities.

d. Choose the best of the business opportunities and develop a SWOT analysis for it.

e. Create a cost/benefit analysis for starting this business. Use the analysis to explain why you would or would not actually start it.