If you had to make your decision on just the information provided in the pitch and on the company website, would you fund this company? Why or why not?

Business Idea: Develop a custom-made wellness and healthy food–ordering platform that brings together a city’s healthy food choices under one app and delivers the food at the customers’ homes and offices.

Pitch: Remaining healthy and fit is a growing concern and a rising trend among consumers in the Middle East.

Today’s health- and fitness-conscious consumers spend a lot of time examining their food and their nutritional values.

However, developing and maintaining good eating habits is challenging considering the busy lives that many people lead today. Fixing a healthy meal is not only timeconsuming but also requires all the effort that goes into grocery shopping, preparing, storing, and cleaning. Going out to eat healthy can be time consuming as well—finding dairy-free, sugar-free, gluten-free, and low-calorie options can be a challenging task.