Jackson Reed, a friend of yours, just told you an interesting story. He was at his parents’ house over the weekend. While there, his father saw the entrepreneurship textbook that is being used in one of the classes Jackson is taking this semester.

He looked through the book and spent a bit of time studying the chapter on feasibility analysis. After doing so, he said to Jackson, “When you were growing up, I launched and sold three successful businesses and never once completed a feasibility analysis. What do you think the authors of the text would say about that?”

What would you suggest that Jackson say in response to his father’s question?