Kevin Andrews and Sara Lopez are college seniors. They are in the process of launching an unsweetened, fruit-flavored bottled water startup company named Compete H2O. A unique aspect of this startup’s operations is that it will sell its products via small kiosks located in fitness centers. The university that Kevin and Sara attend hosts an annual business plan competition. Kevin wants to enter the competition. Sara opposes doing so, arguing that Compete H2O’s business plan is finished and it is time to move forward. What advantages might Kevin and Sara gain by participating in the university’s business plan competition?