Margot is skeptical that financing the business through crowdfunding is her best option. Discuss two advantages and two disadvantages of raising money through a crowdfunding platform. Then, consider whether Margot should continue to speak with banks. What about their traditional funding techniques are appealing to Margot? Finally, make a recommendation on which technique you would advise Margot to choose.

Margot Iatarola has lived in Washington for the last ten years. She grew up a professional skier and had her heart set on competing in the Olympics for the United States. In 2016 Margot had an unfortunate injury that now prevents her from skiing at Olympic level ever again.
To continue her passion for skiing, Margot decided that she wanted to own a ski resort.
Moving back to Washington, Margot had owned a piece of land that was ideal for starting a ski resort. In order to officially launch the business, Margot needs chairlift equipment. After just two weeks of searching in the market, Margot found an adequate set of equipment for her resort. It retails for $500,000 and has a personal guarantee from the manufacturer to last for at least ten years. Having just $110,000 of her own start-up funds to put into the business, Margot needs additional funding for the purchase. Knowing $500,000 is likely the best price she can attain the equipment for, she began asking banks for a loan.