Pretend you are Mary. How would you advise Eldon and Marlene to create their business plan? What are three crucial aspects to include? How should seasonality of their business be reflected in their income statement for the next 12 months? Be thorough in your analysis.

Eldon and Marlene have sold sunglasses for the last ten years and have finally decided to start their own sunglasses business. In their previous jobs, both were regarded as extremely effective salespeople—they were frequently tasked with engaging customers to buy sunglasses.
Because of their combined experience in the business of selling sunglasses, they were eager to jump into starting the business. With just $70,000 in start-up capital, Eldon and Marlene have found a great location within a shopping mall just five minutes from their home and decided to launch their own store. Although they received some pushback from other family members and industry friends, Eldon and Marlene chose to ignore their warnings and open the business.