The four cofounders of Santa Fe Hitching Rail, a chain of nine steak restaurants in New Mexico, are considering expanding their menu, which currently includes only steaks, hamburgers, potatoes, and fries.

Together, they just read a book about entrepreneurship and learned that entrepreneurs should study social trends to help identify new product opportunities.

What are some current social trends that might help the cofounders select items to add to their restaurants’ menu? Given the trends you list, what items do you suggest the cofounders should add to expand their restaurants’ menu?