The owner of a small restaurant has been looking at new ideas to attract addition table bookings. She has created a landing page on the restaurant’s website with some basic copy and a link for visitors to type in their email address. Each person that emails is sent a copy of the menu and the owner’s cell phone number to make a booking.

After a month, the owner has had 349 customers input their email address and has received 63 bookings. She is delighted with the response with so little effort and cost. How would you advise her to increase her exposure to potential customers?