What are the advantages of showing rough prototypes to potential customers, like those produced for Step 1

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What are the advantages of showing rough prototypes to potential customers, like those produced for Step 1 and Step 2, rather than showing them a well-developed prototype to begin with?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9781292255330

6th Global Edition

Authors: R. Duane Ireland, Bruce R. Barringer

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