Why do you think companies such as Apple, Flex Watches, and Her Campus Media sponsor campus ambassador or campus rep programs? How do the companies benefit?

A novel way that start-ups spread the word about their businesses is to create “campus ambassador” or “campus rep” programs. Most campus ambassador and campus rep programs fall somewhere between an internship and a job. The programs vary. Some recruit students to promote their brand on campus through an assortment of events, programs, and social media. Others ask students to create content, such as YouTube videos, articles for a company’s main website, and Instagram photos of the company’s products being used on their campus. Students often find these programs to be a great way to build their résumés, get work experience, earn a little extra money, and get their foot in the door of an exciting company. Companies that run campus ambassador or campus rep programs are typically looking for students who (1) have upbeat personalities, (2)
are effective communicators, (3) have in-depth knowledge and a love for the product, (4) have effective marketing skills, and (5) have the ability to provide insightful feedback and advice. Here are examples of three campus ambassador or campus rep programs and how they work.