Wiivv raised $566,401 from 4,829 backers in the Kickstarter campaign described in this case. What benefits, if any, other than raising money did Wiivv glean from the campaign? If one of the cofounders of Wiivv told you, “I’m very satisfied with the money we raised via the Kickstarter campaign, but raising money wasn’t the primary reason we did it,” what do you think the primary reason was?