Why would a corporation, like Salesforce, want to have a direct venture investing operation? Would that rationale

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Why would a corporation, like Salesforce, want to have a direct venture investing operation? Would that rationale change for a consumer-focused company like Kellogg?

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Venture Capital And Private Equity

ISBN: 9780470650912

2nd Edition

Authors: Josh Lerner, Felda Hardymon, Ann Leamon

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