1 Define all the data sources you can get to help develop your personas. Include: A Demographic...

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1 Define all the data sources you can get to help develop your personas. Include:

A Demographic (age, gender, geography, work titles, CRM data, external data like Hitwise or comScore).

B Psychographics (see section 6.2)

C Market data.

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Cult Of Analytics

ISBN: 9781317561880

2nd Edition

Authors: Steve Jackson

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Question Posted: Oct 23, 2024 03:01 AM

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1 Define all the data sources you can get to help develop your personas. Include: A Demographic...

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Cult Of Analytics

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