6 Introduce the workshop concept to your team. Ask the following questions about your service to get
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6 Introduce the workshop concept to your team. Ask the following questions about your service to get the conversation started:
(a) What is the best benefit of the product/service from the customers’ point of view?
(b) How is this service/product completely unique?
(c) Why would a customer buy from us and not the competition?
(d) When will the customer be better off buying from someone else?
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