A year after Engico announced its plans to diversity, some strides have been made, but there has been some push back on social media sites. Some employees have complained that an engineering firm cannot be held to the same diversity standards as other firms, given the lack of diversity in engineering schools. Your supervisor on the consulting team asked you to design a qualitative study of a sample of employees. How do you approach this? Who should be included in the sample? What questions do you ask? What resources do you need to conduct a valid, reliable qualitative study?