Ann Webster is a sales analyst for an online retailer. The company is planning its annual meeting,

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Ann Webster is a sales analyst for an online retailer. The company is planning its annual meeting, and Ann’s boss has asked her to prepare visuals for the company’s performance presentation. The company president is planning to downplay the fact the company’s overall sales are slipping by focusing on the performance of the company’s top five selling product categories. Ann is therefore asked to prepare separate bar charts only for these product categories listing the sales periods in ascending order and to prepare a bar chart of the overall sales figures with sales periods in descending order. Although the data will be factual, Ann realizes the graphics could mislead board members. What should she do?

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Essentials Of Business Research Methods

ISBN: 9781032426280

5th Edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Arthur H. Money, Phillip Samouel, Michael J. Page

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