Critique the following methods of data collection. a. A shopping mall places interviewers in the parking lot
Question:
Critique the following methods of data collection.
a. A shopping mall places interviewers in the parking lot every Saturday to ask respondents where they live and the two to three stores they came to visit on this shopping trip.
b. To evaluate the popularity of a new television series, the broadcasting company invited people to install an app, provide name, gender and age, home address, e-mail address, and phone number, and to vote yes, they would watch it again, or no, they would not watch it again.
c. A supermarket recently completed a major renovation. To obtain customer reactions, the checkout personnel placed a short questionnaire into each customer’s grocery bag while putting the groceries in.
Step by Step Answer:
Essentials Of Business Research Methods
ISBN: 9781032426280
5th Edition
Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Arthur H. Money, Phillip Samouel, Michael J. Page