Data Analytics Application: With the customer database, use X Satisfaction, as the dependent variable and X to

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Data Analytics Application: With the customer database, use X “Satisfaction,” as the dependent variable and X to X as independent variables. Split your sample by X

“Competitor,” and run a multiple regression to determine the predictive capability for all twelve metric independent variables.

17, 1 12 28,

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Essentials Of Business Research Methods

ISBN: 9781032426280

5th Edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Arthur H. Money, Phillip Samouel, Michael J. Page

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