Find an academic research report. Just about any article from Academy of Management Review, Journal of Management,
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Find an academic research report. Just about any article from Academy of Management Review, Journal of Management, Journal of Marketing, Journal of Business Research, or Journal of Retailing, among others, will do. Read the abstract. Try rewriting it as if it were being presented to a group of line managers, none of whom has a business or technical college degree.
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Related Book For 
Essentials Of Business Research Methods
ISBN: 9781032426280
5th Edition
Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Arthur H. Money, Phillip Samouel, Michael J. Page
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