Shelly Appleby graduated from college in May and has just started working for a marketing research firm. She has been doing a great job, and as a reward, her supervisor asks her to write the survey questions for a telephone survey of customer perceptions about local grocery store chains. She turns in her questions and is told by her supervisor that they look good and require only minor editing. A month later, Shelly is included in the meeting to present the results to the grocery store that had commissioned the survey. During the meeting, Shelly notices that the survey questions have been altered and, in her opinion, slanted to produce positive results about the client’s stores.

When she mentions her thoughts to her supervisor, her supervisor explains that while objectivity is fine in the academic world, in the real world, the most important thing is to make the client happy. Shelly disagrees with her supervisor.

What should she do?