Some marketers employ machines to inflate the number of likes and fans online. So-called Facebook bot networks

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Some marketers employ machines to inflate the number of likes and fans online. So-called Facebook bot networks (botnets) operate large numbers of fake accounts around the world. A rental agency based in Washington, D.C., went from two fans to almost 15,000 within a few days. How do you feel about companies and their brands pretending they have actual traffic on their sites and buying likes?

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Essentials Of Business Communication

ISBN: 9781285858913

10th Edition

Authors: Mary Ellen Guffey, Dana Loewy

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