Suppose you decide to study consumers’ feelings about coffee by using found data on the Internet. Come up with a list of sites and places that are publicly available where you could find postings about coffee. Now design a study based on data collection from some or all of these sites. Which sites would you use, and how much information would you collect at these sites (i.e., would you collect all consumer postings or just a sample, and, if so, how would you sample?)? How could the study you design based on found data be better, the same as, or inferior to a series of focus groups with coffee consumers?