Suppose you work for a major consumer goods company. One of the products that you represent is

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Suppose you work for a major consumer goods company.

One of the products that you represent is salad dressing. A competitor is beginning a test market involving a new spicy ranch flavor. Its salespeople are going from store to store placing it on the shelves. Your boss asks you to go to these stores and buy all the salad dressing. Why might he or she ask you to do this? What would be your reaction? Consider the ethical implications of this behavior.

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Essentials Of Business Research Methods

ISBN: 9781032426280

5th Edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Arthur H. Money, Phillip Samouel, Michael J. Page

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