Using the questions in Figure 2.4, write a brief analysis of the audience for each of the following communication tasks. What kind of reaction should you expect from the primary reader and any secondary readers? What tone should you convey?

a. As a soon-to-graduate senior, you are writing a profile that you will post to LinkedIn. You hope it will land you a job offer.

b. As an administrator of your city water department, you must write a letter to water users explaining that the tap water may taste and smell bad; however, it poses no threats to health.

c. You are a member of an organization promoting Earth Day. You have been asked to encourage your office to save paper, and you know of several tips for doing that. You want to persuade your boss to send a message to employees with several tips that you will provide.

d. You are about to send an e-mail to your regional sales manager describing your visit to a new customer who is demanding special discounts.

e. You are preparing an unsolicited sales message to a targeted group of executives promoting part-time ownership in a corporate jet plane.

f. You are planning to write an e-mail to your manager to try to persuade her to allow you to attend a leadership training program that will require two hours of weekly release time for ten weeks.

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Figure 2.4 Questions to Help You Identify Your Audience Primary Audience Who is my primary reader or listener? What are my personal and professional relationships with this person? How much does this person know about the subject? What do I know about this person's education, beliefs, culture, and abilities? Should I expect a neutral, positive, or negative response to my message? . Secondary Audience Who might see or hear this message in addition to the primary audience? How do these people differ from the primary audience? Do I need to include more background information? How must I reshape my message to make it understandable and accessible to others to whom it might be forwarded?