VALS is a Values, Attitudes, and Lifestyles survey that has been conducted for many years by SRI

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VALS is a Values, Attitudes, and Lifestyles survey that has been conducted for many years by SRI International. The VALS approach is well-known and respected as a profiling approach that groups Americans based on questions about their values and lifestyles. Go to http://www.strategicbusinessinsights.com/vals/ustypes.shtml, and prepare a list of the eight types of consumers. Next, explain the basic tendencies of each type, and select three possible types you most closely resemble.

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Essentials Of Business Research Methods

ISBN: 9781032426280

5th Edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Arthur H. Money, Phillip Samouel, Michael J. Page

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