11-2 Define captive-product pricing and give examples. What must marketers be concerned about when implementing this type...
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11-2 Define captive-product pricing and give examples. What must marketers be concerned about when implementing this type of pricing? (AACSB: Communication) pg98
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Essentials Of Economics
ISBN: 9780393264586
1st Edition
Authors: Dirk Mateer, Lee Coppock, Brian O'Roark
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