13-2 Define the concept of shopper marketing and explain why it has grown in prominence. (AACSB: Communication)
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13-2 Define the concept of shopper marketing and explain why it has grown in prominence.
(AACSB: Communication) pg97
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Essentials Of Economics
ISBN: 9780393264586
1st Edition
Authors: Dirk Mateer, Lee Coppock, Brian O'Roark
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