14-13 Determine the advertising-to-sales ratios for two competing companies and compare them to the industry advertising-to-sales ratio

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14-13 Determine the advertising-to-sales ratios for two competing companies and compare them to the industry advertising-to-sales ratio found above. Why do you think there is a difference between competitors and the industry average? (AACSB: Communication; Use of IT;

Analytical reasoning; Reflective thinking) pg98

‑• In your own words, what is marketing and what does it seek to accomplish? pg98 ‑

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Essentials Of Economics

ISBN: 9780393264586

1st Edition

Authors: Dirk Mateer, Lee Coppock, Brian O'Roark

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