8-3 Explain the importance of product quality and discuss how marketers use quality to create customer value.

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8-3 Explain the importance of product quality and discuss how marketers use quality to create customer value.

(AACSB: Communication) pg98

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Essentials Of Economics

ISBN: 9780393264586

1st Edition

Authors: Dirk Mateer, Lee Coppock, Brian O'Roark

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