8-3 Explain the importance of product quality and discuss how marketers use quality to create customer value.
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8-3 Explain the importance of product quality and discuss how marketers use quality to create customer value.
(AACSB: Communication) pg98
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Related Book For
Essentials Of Economics
ISBN: 9780393264586
1st Edition
Authors: Dirk Mateer, Lee Coppock, Brian O'Roark
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