Is the marketing environment uncontrollable something that the company can only prepare for and react to?

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Is the marketing environment uncontrollable – something that the company can only prepare for and react to? Or can companies be proactive in changing environmental factors?

Think of a good example that makes your point, then read on. pg97

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Essentials Of Economics

ISBN: 9780393264586

1st Edition

Authors: Dirk Mateer, Lee Coppock, Brian O'Roark

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Question Posted: Oct 22, 2024 02:00 AM

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Is the marketing environment uncontrollable something that the company can only prepare for and react to?

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Essentials Of Economics

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