You are about to launch a new range of cosmetics, but you are still to decide upon
Question:
You are about to launch a new range of cosmetics, but you are still to decide upon the content and structure of your advertising campaign. Consider how market surveys and market experiments might be used to help you assess consumer perceptions of the product. What limitations might each of the research methods have in helping you gather data?
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Market surveys would be advantageous in helping you target precise groups of individuals by age sex ...View the full answer
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Related Book For 
Essential Economics For Business
ISBN: 9781292728940
7th Edition
Authors: John Sloman, Elizabeth Jones
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