On the Industry tab of Market Insight, select the Publishing industry. Open the most recent S&P Industry Survey for Publishing, and then answer the following questions.

a. What industries contribute the most advertising revenue to the publishing industry?

How would the outlooks for these industries affect the performance of publishing companies?

b. Look for the “Industry Trends” section of the report. What trends are noted? How might you expect these trends to affect the publishing industry’s performance in the short term?

c. Is this industry labor intensive? What demographic trends can you think of that might be important in this regard?

d. Find the “Key Industry Statistics and Ratios” section of the report. Choose two of the features reported in this section and discuss how you think they will affect the industry.

e. What suggestions does the survey have for evaluating the fi nancial health and the prospects of a fi rm that specializes in magazines? LO.1