Select 10 firms that interest you from the Market Insight population. For each firm, open the Stock Report. From the first page of the report, note the stock’s current price, target price, and the S&P Recommendation. On the basis of this information, if you had to choose between buying a put option or a call option on the stock, which would you choose? Under the lower right corner of the Price Performance chart, check to see if there are options available on the stock and, if so, where they trade. LO.1