Smith knows that a firm’s generic strategy should be the centerpiece of a firm’s strategic plan.

On the basis of a compilation of research and documents, Smith makes three observations about the North Winery and its strategic planning process:

i. North Winery’s price and cost forecasts account for future changes in the structure of the French wine industry.

ii. North Winery places each of its business units into one of three categories: build, hold, or harvest.

iii. North Winery uses market share as the key measure of its competitive position.

Which observation(s) least support(s) the conclusion that the North Winery’s strategic planning process is guided and informed by its generic competitive strategy?