Smith notes in her report that the West Winery might differentiate its wine product on attributes that

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Smith notes in her report that the West Winery might differentiate its wine product on attributes that buyers perceive to be important. Which of the following attributes would be the most likely area of focus for the West Winery to create a differentiated product?

a. The method of delivery for the product.

b. The price of the product.

c. A focus on customers aged 30 to 45.

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Investments

ISBN: 9781259277177

11th Edition

Authors: Zvi Bodie, Alex Kane, Alan J. Marcus

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