1. A census might be feasible in a business-to-business project where the size of the population is...
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1. A census might be feasible in a business-to-business project where the size of the population is small, but it is not feasible in most consumer projects.
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Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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