1. Explain the difference between qualitative and quantitative research in terms of the objectives, sampling, data collection...
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1. Explain the difference between qualitative and quantitative research in terms of the objectives, sampling, data collection and analysis, and outcomes.
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Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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