1. Football is a male-dominated sport. Discuss the role that marketing research can play in helping the...
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1. Football is a male-dominated sport. Discuss the role that marketing research can play in helping the NFL more effectively market the league to women.
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Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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