1. Is causal research necessary in this case? If so, which experimental designs would you recommend and...
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1. Is causal research necessary in this case? If so, which experimental designs would you recommend and why? If not, describe a scenario in which causal research would be necessary. Can the latter experimental design be implemented in social media? If so, how?
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Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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