12. Go to the Companion website for this book, download the Dell data file, and answer the...
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12. Go to the Companion website for this book, download the Dell data file, and answer the following questions. Recode q9_5per (q9A) into three groups: definitely or probably would have purchased (ratings of 1 and 2), might or might not have purchased (rating of 3), and probably or definitely would not have purchased (ratings of 4 and 5).
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Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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