2. Discuss the primary scales of measurement and differentiate nominal, ordinal, interval, and ratio scales.

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Essentials Of Marketing Research A Hands On Orientation

ISBN: 9780137066735,9780133401820

1st Edition

Authors: Naresh K. Malhotra

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Question Posted: Oct 15, 2024 06:00 AM

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2. Discuss the primary scales of measurement and differentiate nominal, ordinal, interval, and ratio scales.
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2. Discuss the primary scales of measurement and differentiate nominal, ordinal, interval, and ratio scales.

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Essentials Of Marketing Research A Hands On Orientation

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