23. Cross-tabulate the fast-food consumption classification (recoded S3A; see the questions listed above for Chapter 10) with
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23. Cross-tabulate the fast-food consumption classification (recoded S3A; see the questions listed above for Chapter 10) with the following demographic characteristics (some recoded as specified above for Chapter 10): age (S1), gender (S2), payment method
(D1), number of people living at home (D3A), education (D5), income (D6), employment (D7), marital status (D8), and region.
Interpret the results.
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Related Book For
Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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