4. Describe the evaluation of field workers in areas of cost and time, response rates, quality of...
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4. Describe the evaluation of field workers in areas of cost and time, response rates, quality of interviewing, and the quality of data.
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Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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