4. Describe the noncomparative scaling techniques; distinguish between continuous and itemized rating scales; and explain Likert, semantic
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4. Describe the noncomparative scaling techniques; distinguish between continuous and itemized rating scales; and explain Likert, semantic differential, and Stapel scales.
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Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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