5. Discuss the marketing research industry and the types of research suppliers, including internal, external, full-service, and
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5. Discuss the marketing research industry and the types of research suppliers, including internal, external, full-service, and limited-service suppliers.
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Related Book For
Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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