5. How can Dell use social media to obtain marketing research information? It is imperative that the

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5. How can Dell use social media to obtain marketing research information?

It is imperative that the marketing researcher behaves ethically with respect to the other stakeholders: the client, the respondents, and the general public. The marketing research firm should follow the codes of conduct from the various professional associations. The other stakeholders also have a responsibility to behave ethically.

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