6. Discuss in detail the syndicated sources of secondary data, including household/consumer data obtained via surveys, mail
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6. Discuss in detail the syndicated sources of secondary data, including household/consumer data obtained via surveys, mail panels, and electronic scanner services, as well as institutional data related to retailers, wholesalers, and industrial/service firms.
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Related Book For
Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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