6. The results can be put into context by comparing them to __________. (Place the quantitative results
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6. The results can be put into context by comparing them to __________.
(Place the quantitative results into an easy-to-understand context by expressing them as percentages or by comparing them to an intuitively understood value—for example, twice the size of a football field.)
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Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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