7-23. Develop a Likert scale for measuring the attitude of students toward the Internet as a source...

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7-23. Develop a Likert scale for measuring the attitude of students toward the Internet as a source of general information. Administer your scale to a small sample of ten students and improve it. How would you implement this scale in social media?

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Essentials Of Marketing Research A Hands On Orientation

ISBN: 9780137066735,9780133401820

1st Edition

Authors: Naresh K. Malhotra

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Question Posted: Oct 15, 2024 09:00 AM

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7-23. Develop a Likert scale for measuring the attitude of students toward the Internet as a source of general information. Administer your scale to a small sample of ten students and improve it. How...
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7-23. Develop a Likert scale for measuring the attitude of students toward the Internet as a source...

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Essentials Of Marketing Research A Hands On Orientation

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