7-23. Develop a Likert scale for measuring the attitude of students toward the Internet as a source...
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7-23. Develop a Likert scale for measuring the attitude of students toward the Internet as a source of general information. Administer your scale to a small sample of ten students and improve it. How would you implement this scale in social media?
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Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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