From this case, identify examples of different key terms and concepts covered in the chapter. For example,

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From this case, identify examples of different key terms and concepts covered in the chapter. For example, it mentions that salespeople specialize by customer segments— part of getting the right structure.

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Essentials Of Marketing

ISBN: 9781259573538

15th Edition

Authors: William Perreault, Joseph Cannon, E. Jerome McCarthy

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